Brand & Marketing Leader — 18+ Years
01 — About
I'm an award-winning brand and marketing leader with 18+ years of experience shaping culturally resonant campaigns, building internet-native brands, and guiding executive narratives at some of the world's most influential companies — including Twitter and Apple.
I'm passionate about brand storytelling and delivering joy to consumers in unexpected ways. My expertise spans brand strategy, integrated marketing, creative direction, and executive communications — helping companies build cultural relevance and brand love at scale.
At Twitter, I led award-winning campaigns that defined the brand's voice, including the 140 Collection, Tweet it Into Existence, and multiple global activations. At Doodles, I built the company's first brand strategy to bring Web3 into the consumer space. Currently at Apple, I lead executive social strategy — shaping how leadership shows up during launches, crises, and milestone moments.
02 — Selected Work
Led the award-winning campaign that turned Twitter's platform power into a cultural mantra — inspiring creators, founders, and dreamers to use the platform as a launching pad for what they wanted to bring into the world.
Defined the brand's voice and cultural impact through one of Twitter's most celebrated campaign activations — a project that became emblematic of how the platform shapes public conversation.
Built the company's first-ever brand strategy from the ground up, charting a path to bring Web3 culture into the mainstream consumer space — making NFTs and digital ownership feel human, joyful, and accessible.
Lead executive social strategy at Apple, shaping how leadership communicates during product launches, pivotal moments, and crisis — crafting the narratives that define how the world's most valuable brand speaks at the highest level.
03 — Contact